New Customer POV! Reimagining User Experience to Strengthen Agent Partnerships. Read More Here.

Customer POV: Superior Agent Experience is a Game Changer

Ed Cologgi - Southern General Insurance Company
Ed Cologgi, Vice President of Policy Services, Insurance House

Agents and insurers benefit equally from a modern, digital experience, and our non-standard auto customer, Insurance House, has a strong testimonial to share. Daily success depends on speed, ease of use, and the confidence that the system won’t hinder response time. DigitalEdge Policy isn’t just an upgrade; it’s a complete transformation of the agent experience. For the insurer, it’s the opportunity to become the preferred insurer amongst your agency partners.

We recently met with Ed Cologgi, Vice President of Policy Services with Insurance House, to discuss the agent user experience on their newly launched DigitalEdge Policy platform. With great enthusiasm, Ed explained, “The platform offers many game-changing features that are making the experience really easy for agents to quote and bind more business in less time. The feedback from our agents is powerful. The agent user experience rivals, and even exceeds, that of national carrier platforms. We put a lot of thought into the platform and ways to make the job easier for our agents, and we’re thrilled with the results.”

What is game-changing about DigitalEdge Policy platform?

Fewer Clicks, More Done
Non-standard auto agents thrive when the process is quick and efficient. Unlike standard auto agents, who often perform detailed front-line underwriting, non-standard agents need to bind business quickly. With DigitalEdge Policy, repetitive clicks and navigation across multiple tabs are gone. Agents land on a central dashboard where everything they need, from active policies to renewals, applications, and cancellations, is available instantly.

The result: less time navigating screens, more time serving clients.

Real-Time Efficiency
One of the biggest frustrations with legacy platforms is the lag between binding a policy and having all documents, billing schedules, and confirmations available. DigitalEdge Policy eliminates that. Hit bind, and everything is there. This real-time efficiency, available for review, means agents can confidently close business without worrying about delays or errors.

Smarter Automation
The platform automates time-consuming tasks through data integrations that prefill much of the data that used to bog down both agents and insurers:
• Proof-of-prior insurance validation happens automatically, no uploading, no manual reviews.
• Household drivers and VIN-accurate vehicles are validated and prefilled via integration partners, reducing errors and catching hidden risks.
• Address validation via USPS minimizes returned mail, protecting customer satisfaction.
• E-signatures offer an alternative to chasing wet signatures, with built-in reminders and automated cancellations if incomplete.

These automations are more than conveniences. They reshape how agents work, freeing them from manual entry so they can focus on policyholder response.

Payments That Reflect Real Life
In non-standard auto, payments can be complicated. DigitalEdge Policy meets that reality head-on with features agents and policyholders seek:
• Split payments across multiple cards.
• Support for Google Pay, PayPal, and Venmo.
• Text-to-pay and email payment links.
• EFT recurring payments with one-click AutoPay enrollment.

This flexibility ensures agents can close deals even when customers don’t fit into a traditional payment model.

Transparency & Self-Service
Agents no longer have to call underwriting for every question. With built-in claims summaries, they can see adjuster contacts and claim status at a glance. With underwriting memos and task tracking, they know exactly what’s pending, what’s missing, and what’s complete. Underwriting guidelines and bulletins keep agents updated on current appetite and market conditions. This transparency builds trust, reduces back-and-forth calls, and makes servicing policies far smoother.

The Competitive Edge
For years, the large, leading carriers set the benchmark. Agents constantly compared other systems against them, often unfavorably. Today, agents using DigitalEdge Policy say the opposite, and that shift is enormous. It means smaller carriers can compete head-to-head with the largest national players, not just on price but on experience. It can take you from being a second or third choice to becoming the preferred insurer.

The Bottom Line for Agents and Insurers
• Bind ratios improve dramatically. Agencies on DigitalEdge Policy can move from single-digit binding percentages to 40–90%.
• Workflows are easier. Fewer clicks, less chasing, and real-time processing make agents’ jobs simpler.
• Customer satisfaction rises. Faster, cleaner service equals happier policyholders and agents, bringing you more business.

A Platform Built for Agent Success
DigitalEdge Policy is more than technology—it’s a promise to agents that their time, their workflow, and their client relationships matter. By removing friction, automating tedious data input, and delivering real-time results, it creates a modern agent experience that drives loyalty, competitiveness, and growth.

When agents love the platform, they bring you more business, and you grow together.

Pam Simpson | Director of Marketing and Communications

Pam brings a decade of insurance content creation to her role as Director of Marketing and Communications at Cogitate. Her passion for insurance technology and ecosystem partnerships stems from her former role as Director of Content Strategy and Research with Carrier Management and Insurance Journal working with stakeholders across the insurance value chain. She has authored numerous eBooks and research reports, hosted and produced webinars, and developed podcasts for the P&C Insurance Industry over her tenure. Find Pam on Linkedin