Bridge Specialty Group Launches Digital Marketplace for Superior Agent Experience

“We’re seeing movement in the areas that matter most. Cycle times are down as submissions move through a cleaner, more structured process. Hit ratios have improved as better intake data leads to better market alignment, and our teams can respond to agents more quickly and effectively. The platform is helping us scale alongside growth while keeping our focus where it belongs: serving customers and building stronger carrier and agent relationships.

The metric I’d point to that doesn’t show up in a dashboard: engagement consistency. When the process becomes predictable, people use it more. Our internal teams lean on it, our customers lean on it, and that compounding effect is where the real growth shows up over time.”  – Joe Failla, Chief Operating Officer, Bridge Specialty Group

Overview:

How did Bridge Specialty Group transformed a single market opportunity into a scalable digital distribution platform?

What began as a targeted response to an E&S homeowners opportunity in California quickly became something much bigger. After launching DigitalEdge Policy for straight-through processing to meet market demand in California in just 12 weeks, Bridge Specialty Group recognized a much greater opportunity. BSG set a new goal to transform the distribution of homeowners through a unified digital marketplace for personal lines, nationwide.  On this bespoke platform, agents could easily access multiple carrier options through a single, consistent experience.

In this customer success story, discover how Bridge Specialty Group partnered with Cogitate to consolidate personal lines distribution, simplify carrier connectivity, and launch a scalable marketplace in just three months.

Download Bridge Specialty’s Success Story to learn:

• Details of the bespoke comparative quoting across API-enabled and traditional carriers.
• How unified submissions improved underwriting efficiency and agent responsiveness.
• How DigitalEdge Distribution Management supported onboarding of more than 18,000 users and 5,000 agencies.
• The implementation approach that enabled rapid expansion while maintaining operational stability.

You can also tune into our three part podcast, shared in the ‘Related Content’ in the right margin for more great insights!